India has been growing at a fast pace and is more accepting of adopting advanced technology to support businesses. With technological progression guiding the way, several industries across various verticals are exploring different drivers of growth, opportunities, and success.
The retail industry, too, is not far behind when it comes to tapping into new advancements and strengthening the roots to secure its future in the country. One of the key factors accelerating profitability and helping retail to be more competitive is augmented reality (AR).
The country has been observant of different technological reforms and is experimenting with augmented and virtual reality for a while to progress further. Integrating augmented reality into businesses is helping the customers in having an interactive experience.
The objects of the real world or a reflection of people is often improvised by computer-generated perceptual information. This experience is further enhanced by visual, auditory, haptic sensory modalities.
India’s growing fascination with augmented reality
According to a global report published by YouGov, India shows an intense interest in adopting augmented reality and virtual reality to proliferate the growth of Indian retail.
The country is emphasising on rejigging the sector with new technological advancements and levelling up the retail shopping experience as the report reflects nearly 67 percent of India inclining towards integrating augmented reality in clothes category and about 56 percent in home-appliance category.
Keeping under consideration the shopping behavioural pattern of Indian customers in the past few months, it is evident that retail is getting traction and strategising to create new horizons of success to capitalise on the growing demand and opportunities in the market.
Stepping stone for retail
With the pandemic hitting the country, the businesses took the blow. Retail, too, was impacted severely in the initial phase of the global health crisis. However, this crucial time also helped the sector in understanding how physical stores will not be operational and it is time to digitise and integrate more tech advances, especially to instate online trial rooms and level up the “try and buy” option for customers.
Establishing a robust virtual presence and introducing features that use augmented reality proved to be a stepping stone for the retail sector as not only the live showrooms and walk-in virtual stores got traction but also helped in matching customers’ expectations, aiding them to make a choice that suits their preferences.
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Source: https://yourstory.com/2021/06/role-of-augmented-reality-in-making-retail-future-